​Additionally, the longevity and durability of hardwood products in a home is far superior to imitation products. Wood can be refinished multiple times, to last well over 100 years. Wood can also be recycled as opposed to laminated vinyl tile, that is most often taken to a landfill instead of being recycled.

There are also economic benefits to utilizing hardwood lumber in the home. The National Association of Realtors reports that a house with a refinished hardwood floor recovers 147% of the refinishing cost and 118% of the cost of a newly installed hardwood floor. Similarly, natural wood cabinets and trim offer long-term durability and craftsmanship, with 70–75% ROI for minor cabinet refreshes and up to 83% cost recovery for custom closets and built-ins. In contrast, laminate or MDF-based cabinets tend to chip, delaminate, and depreciate faster, offering lower resale appeal and less value over time. Buyers consistently perceive real wood as a mark of quality, longevity, and timeless design.

Let’s shift to “Why Hardwood Matters” from the environmental point of view. American hardwood forests are among the most sustainably managed natural resources in the world. According to the U.S. Forest Service, these forests grow at more than twice the harvest rate, with net volumes increasing by over 130% since the 1950s. Most American hardwoods regenerate naturally, eliminating the need for artificial planting while preserving species diversity and ecosystem health. Strict federal and state forestry regulations and third-party certifications like SFI ensure responsible harvesting practices. Hardwoods have a significantly lower carbon footprint and act as long-term carbon sinks compared to synthetic alternatives like vinyl or laminate.

In conclusion, the world has become increasingly dominated by imitation wood products; genuine hardwood continues to prove its unmatched value. Its beauty, durability, and timeless appeal make it more than just a design choice—it’s a long-term investment that increases home value and enhances quality of life. Beyond aesthetics, American hardwoods are a model of sustainability, growing faster than they are harvested and naturally regenerating without artificial intervention. With strong resale value, low environmental impact, and support for local forestry economies, hardwood remains the gold standard for those who value authenticity, longevity, and responsible living. Real wood still matters when it comes to building or remodeling—and it always will.

​How did you get your start in the wood industry?
After graduating from UCLA, I was searching for a sales position in Northern California. Fortunately, Hardwoods Inc.—now Hardwoods Specialties—was hiring in my hometown of Santa Rosa, CA. I began my career at their branch there and spent five years in Northern California distribution. That experience eventually led me to Chicago, where I continued working in hardwood distribution for 20 years. For the past decade, I've been working remotely from Tulsa, Oklahoma—my wife’s hometown and a warmer alternative to Chicago!

Based on your experience, why is it important for a business to be active in a trade association?
Throughout my career, I've been involved in various trade associations—local, regional, and national. The relationships and insights I've gained through these interactions have been truly invaluable. Associations also play a key role in promoting the industry and increasing its visibility, which benefits everyone involved.
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Any favorite hobbies, sports, or other interests you enjoy during your off-time?
Outside of work, I enjoy spending time with my family and relaxing at home. My wife and I also love to travel—often taking advantage of the perks from my business travel—to unwind on a beach or explore hiking trails in the mountains.

Contact Mike Mooney at ​[email protected]