With over three decades of experience in hardwood distribution, Mike Mooney brings a wealth of insight, leadership, and enthusiasm to his role as National Sales Director at AHC Hardwood Group and as a dedicated WCMA Board Director. In this month’s member spotlight, Mike shares the journey that led him into the wood industry, reflects on the value of trade associations, and gives us a glimpse into his life beyond the boardroom.

How long have you been with AHC Hardwood Group, and what is your official role?
I joined AHC Hardwood Group in June 2024 and currently serve as the Director of Sales.

It’s a fair question—why bother with the WCMA? Most of us lead busy operations, and the idea of stepping away from the daily grind can feel like a luxury we can’t afford. I understand that completely. Time out of the office means extra hours preparing beforehand and even more catching up afterward. So when you choose to attend an event, it has to be worth it. It has to matter.

Do all WCMA events deliver equally on that promise? Honestly, probably not. And that reality can make it harder for company leaders to commit to future participation. But if you’ll allow me, I’d like to offer a few reasons why I believe it’s worth reconsidering that mindset.

First, inspiration, insight, and problem-solving often come from unexpected places. WCMA events are designed to create those opportunities. Whether through shop tours, networking conversations, or insightful presentations, these gatherings offer a chance to step outside your day-to-day and view your operations with fresh eyes. As many who attended our recent Wood Tech Connect event can attest, the days were packed with valuable experiences. I prioritize WCMA events because, more often than not, I come away with an idea or perspective that makes Osborne Wood Products stronger and more competitive.