The WCMA is just one small association amongst many other hardwood associations in the industry. We recognize that the industry is facing significant challenges due to substitute materials, unclear messaging about the benefits of hardwood, and consumer trends. The board of directors recently agreed to financially support a coalition between other hardwood associations to collectively promote United States hardwoods. The Real American Hardwood Promotion Coalition has been formed, and the WCMA is a proud supporter. You can find a recent press release with details of the work being done and top priorities moving forward here.