What's New > AHEC Lays Out 2015 Promotional Strategy

AHEC Lays Out 2015 Promotional Strategy

posted on March 17, 2015

With nearly 50% of graded US hardwood lumber production now being exported, international promotion has never been more important to this industry. Globalization has meant not only the migration of manufacturing, but has also led to unprecedented growth in global purchasing power. Indeed, it has now become clear that much of the increased demand for hardwood products—including finished products—is coming from outside the U.S., especially in the rapidly growing economies of Asia In terms of promotion, therefore, it is very important that our industry recognize and target not only the high-volume re-export manufacturing sectors of today and tomorrow (the search for the “next China”), but we must also identify new market opportunities and niches within well-established, so-called “mature” markets. To read more, click here.