Weinig Holz-Her USA Names New Director of Sales

Weinig Holz-Her has been a WCMA Tech Partner for over six years. Christian has represented Weinig Holz-Her as a sponsor at numerous WCMA events. Our best wishes to Christian as he pursues this new journey! 

(As reported by Woodworking Magazine, June 19, 2024)
​​Weinig Holz-Her USA has appointed Christian Smedberg as its new director of sales. Smedberg, who previously served as the Strategic Solutions and Marketing Manager, has been with the company for six years and brings over 20 years of industry experience to his new role.
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The company said that Smedberg, who contributed his marketing and sales expertise on multiple Woodworking Network podcasts, has been integral to the company's success over the past several years. In his new position, he will continue to drive sales strategies and initiatives, reporting directly to Brett Reid, market unit North American president.

"His wealth of experience and proven track record of streamlining processes and systems will be instrumental in achieving our ambitious goals and further strengthening our market position," said Reid.

Smedberg's promotion, the company said, underscores Weinig Holz-Her USA's commitment to recognizing and nurturing talent from within the organization. His leadership is expected to play a crucial role in the company's continued growth and success in the North American market.